People in the UK spend around 5 hours on their mobile devices daily. 86% of this time is spent on mobile apps, while only 14% is looking at content through web browsers, meaning that these days it takes more than just a mobile-friendly website for your company to have an effective mobile strategy. However, businesses see the potential for growth using apps and have proven that with the right app development they can increase their sales, brand awareness, customer retention and improve their internal processes.