Switching to Searchmetrics

New year, new SEO software! We have recently switched to Searchmetrics, a digital marketing analytics solution with advanced SEO tools. We’ve only just embarked on our journey with this analytics tool but so far it's proving to be very advantageous. 

Searchmetrics

Searchmetrics is not only an SEO tool but also an advanced content marketing platform that’s designed to optimise websites for search and increase website traffic. The platform gives us access to vital website information, including search engine rankings, keyword targeting statistics, and link sharing metrics, a content optimisation suite, and much more.

Searchmetrics has a lot to offer not only us but also our clients. They believe in the power of insight to help data-driven marketing teams make better decisions and produce meaningful results.

Some of the benefits of switching to Searchmetrics include:

• Domain-level research: With this tool, we are able to search for any URL and get an immediate overview of how it’s performing in search engines.
• Keyword Analysis: Keyword analysis in Searchmetrics is divided into discovery and ranking tools. This supplies us with lists of all the related keywords and allows us to readily monitor any website’s position for any keyword they’re currently using.
• Content Development: The Content Experience tool draws on keyword and SEO data to help us create high-quality blog posts and other web content, designed to perform in search engines.

Why we made the move

We have been providing SEO services for a long time and have many long-standing relationships with clients whose websites we have taken from strength to strength. However, when it comes to technology and the world of the web things are always evolving and to stay at the top of the search results we have to stay on top of our game. We are constantly researching new tools and techniques to help optimise our clients' websites and increase traffic and conversions. With Searchmetrics we spotted an opportunity to help push our clients even further and we're looking forward to seeing the results.