Paid Advertising Audits

We offer specialist, in-depth insight to your paid advertising accounts to create a comprehensive strategy for increased advertising success.

Data-driven insights with a paid ads audit

A Paid Ads Audit is a comprehensive review of your campaign structure to gauge its effectiveness, efficiency and alignment with your marketing goals.

We can review your paid advertising activity across all channels and report upon areas that need improvement to ensure optimal performance and maximum return on investment (ROI). This will include evaluating everything from content and copy, to targeting and bidding, to ensure your campaigns meet best practices and giving you the best opportunity for success.

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Jargon-free collaboration

We understand that you’re the expert in your industry and we’re the experts in advertising. When we present your audit documentation, we’ll ensure that we explain what each observation means in a clear and jargon-free way. This way, we can all ‘speak the same language’ and collaborate seamlessly on refining your paid advertising strategy.

What’s included?

Here at Freebook Global Technologies, we work hard to provide the most in-depth PPC and Social Ads auditing services.

Depending on your requirements, our paid ads audits may include:

Initial performance analysis

Reviewing the campaign structure and top-level performance in your ads account.

Audience evaluation

If you’re running social ads, we’ll review your current audience and their performance.

Landing page review

Look for any deficiencies in landing page experience that may be contributing towards lower conversion rates or high bounce rate and make recommendations to optimise these.

Budget and bidding strategy

Review budget split, average cost-per-clicks and your bidding strategy to find ways we can improve the efficiency of your spend.

Competitor activities

Keeping an eye on the competition is crucial for paid advertising success, we’ll review a selection of your indirect and direct competitors to see how you current paid advertising output compares.

Conversion tracking review

How can you know if your campaigns are performing if you’re reporting in the dark? As part of our audits, we’ll review your conversion tracking set up to diagnose any issues with reporting accuracy.

Keyword and targeting evaluation

In Google and Microsoft (Bing) ads, we review keyword selections and match types to ensure you are capturing the most relevant traffic for your business.

Ad copy and creative assessment

Analysing current ad copy and creatives whilst also researching competitor assets to create recommendations that will improve engagement and conversion rates.

Why are paid ads audits important?

Paid advertising audits help us quickly diagnose why your campaigns may be underperforming. This can then be used as an action plan of recommendations to help you get the most out of your online advertising.

The benefits of a paid ads audit include:

  • Identify areas of inefficiency
  • Maximise ROI
  • Stay ahead of competitors
  • Ensure you are meeting best practices
  • Keep on top of the latest trends
  • Improve user experience
  • Discover hidden opportunities
  • Gain valuable insights

We are more than just your Paid Advertising team.

We work hard to understand your bespoke requirements and create a strategy that best suits your business goals. Our team of specialists are on hand to help you understand the data and how to use it for the best return.

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Two people gather around a laptop in a boardroom looking at PPC campaign statistics

Are your paid ads underperforming?

Lacklustre click-through or conversion rates can be signs that your paid ads campaigns aren’t performing as well as they could. Our audits contain a checklist of recommendations for the account to ensure it is structured optimally for the service you provide.

Our team have experience working with a wide-range of accounts and can work collaboratively with your marketing team to optimise your campaign performance, or you can outsource your paid advertising completely with our fully managed service.

Clients we work with

Shenton Group logo
Pimlico Plumbers logo
Eat Sleep Doodle logo
LILA Connect logo
Five Rivers Child Care logo
Dream Doors logo

Tell us about your project

To find out more about our services and how we can help your business, please get in touch.