Paid Advertising

A digital marketer checks the latest advertising strategy on their laptop

Invest wisely and get ahead of the competition

With billions of businesses emerging every year, it can be challenging to cut through the noise by relying purely on free digital marketing channels. If you’ve exhausted all possible free advertising options available and are no longer seeing those healthy results, then getting stuck into Paid Advertising becomes all that more important.

Simply put – paid advertising is an online advertising model where bids are placed in real-time auctions in order to get certain adverts shown to users on specific platforms or networks. Usually, advertisers pay when an ad is clicked or when an impression is served. If that sounds like a mouthful, then you’re in the right place.

There are numerous possibilities when it comes to paid advertising, so finding the most relevant avenue depends on your business’ industry, the type of business you have, and what your goals are. As Paid Advertising specialists, we can help you make informed and educated decisions when it comes to your Paid Ads strategy.

What services are on offer?

At Freebook Global Technologies, we recognise the importance of tailoring your Paid Advertising strategy to you. That’s why we provide a wide range of Paid Advertising services, and are constantly researching to bring you the best results. Our team are proud to be an official Google Premier Partner, with members of the team also holding certifications from Google Ads and Meta.

When appropriate, we can leverage AI to optimise campaign performance by employing algorithms to analyse audience behaviour, segment targeting, review bid adjustments, personalise ad creatives, and predict optimal times for ad placements, ultimately maximising ROI, driving higher conversions, and delivering better value service for clients. All work is carried out and directed by our in-house team of paid advertising experts.

Pay Per Click / PPC

Pay Per Click is a form of paid online advertising that can supply you with instant traffic to your website, making it a perfect marketing tool for many businesses. Our PPC services cover a broad spectrum of platforms such as Google Ads, Search Ads, Display Ads, Shopping Ads, Video Ads and Bing Ads.

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Social Advertising

Social media is the ideal tool to increase your online visibility, enabling you to share content and build relationships with new and existing customers. Advertising on various platforms can expand your reach and tap into undiscovered areas of your market. We can build your Social Media Advertising across Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok and more.

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Amazon Advertising

Being the largest e-commerce platform in the world with over 3 billion site visits every month, advertising on Amazon can be a great way to increase the sales of your products. Operating in a PPC fashion, we can provide three different types of advertising on Amazon: sponsored products, sponsored brands, and sponsored display campaigns.

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Programmatic Advertising

Programmatic is a hyper-targeted form of advertising that can appear across many online and OOH (out-of-home) placements such as Display, Native Content, In-Game Ads, Connected TV and Digital Out Of Home. Our programmatic specialists can help you place your programmatic ads in the best placements to engage and nurture users into conversion.

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Paid Advertising Audits

Paid Advertising audits are crucial for success. With our knowledge, we can assess the performance of your paid advertising strategy by closely analysing its performance, cost, return on investment and conversions. We recognise that responsible use of AI can be beneficial when creating a Paid Advertising Audit, so we utilise it to form in depth analysis of your competitors and help us forecast campaign performance. We usually complete an audit at the beginning of our working relationship, so that we can work together to define your paid advertising strategy.

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Why should you hire an agency for your paid advertising?

Make the best use of your marketing budget and let our experts take the wheel, avoiding wasted time and funds when it comes to finding out what Paid Advertising options work best for your business. We already know. Work with us and we’ll keep your business ahead of the curve to allow for that all-important growth, enabling you to see an uptake in your ROI and ROAS.

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Platforms we work with

Case Studies

We’ve seen great success with existing customers when it comes to building and deploying their Paid Advertising strategies, and our case studies show how we take clients businesses to the next level.

Communications Specialist Ltd

Paid and Organic Social Media Campaign Management for Leading Radio Specialists

Eatsleepdoodle

Digital Marketing Services for a Unique Gift Company

Dream Doors Social Media

Building An Online Audience with Social Media Marketing