Programmatic Advertising Services

Our paid advertising team can help build exposure of your brand, through detailed and highly targeted programmatic advertising.

Complete Programmatic Solutions

At Freebook Global Technologies, we eliminate the guesswork when it comes to defining your audience on the programmatic network. Our team of Paid Advertising Specialists will help you to identify your brand personas and ensure that they are accurately replicated in the audiences that we create. We will then collaborate closely with your internal teams to map out the user journey and create campaigns tailored to each user’s stage in the funnel. Throughout all programmatic campaigns, our specialists are readily available to demystify the data and explain performance in a clear, understandable manner. Additionally, we provide you with a comprehensive report that breaks down performance metrics and offers strategy suggestions for improved results.

As part of our programmatic advertising service, you can expect us to:

1. Audit & Strategy

If you’re currently running programmatic ads, we’ll review their performance and make recommendations of where the strategy should go next. For those new to programmatic or embarking on a new strategy, we’ll spend time to thoroughly understand your business, before identifying the audiences that best match your persona. This will then inform our strategy and suggestions of spend, channels, formats and KPIs.

2. Build

Once we’ve presented our strategy and it’s been agreed by your team, we’ll then get to work building the campaigns and the campaign flow to ensure users are nurtured smoothly into conversion. Throughout this stage, we’ll play close attention to conversion tracking to ensure all the ads are trackable from impression or click, to conversion. After this stage is complete, the ads will go live!

3. Optimise

Once everything is live and ticking, we’ll regularly review results, spotting opportunities where optimisations can be made to improve efficiencies and to garner improved results. Our team pay close attention to detail when evaluating campaign success and will benchmark this against industry performance, as well as your own goals and KPIs for the activity.

4. Review, Report and Revitalise

At an agreed interval with you, we’ll review and report on campaign performance, reporting on the metrics that are most important to you. This will be usually presented on a reporting dashboard, and we’ll arrange a catch up call to discuss results so you fully understand their meaning and impact on performance. As we report, we will also consider recommendations and suggestions on ways that we can further improve performance by revitalising the strategy.

Strategic Campaigns with Creativity at Heart

Not only are we data-driven, we love to get creative! With our in-house team of Graphic Designers, Photographers and Videographers, we can craft adverts that pack-a-punch and will certainly turn the heads of your target audience.

Our team are also comfortable in creating in a variety of formats, including HTML-5 so we’ll be sure to achieve great results through sophisticated creatives.

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Types Of Programmatic Ads

There are many different types of programmatic ads, with no ‘one-size fits all’ solution when it comes to the ad creative and format. As part of your onboarding and strategy phase, we will discuss with you your business objectives and present with you a strategy that incorporates the types of ads and channels which will meet your KPIs in the most effective and efficient way.

Leverage display advertising to new heights with hyper targeted audiences and eligibility to show across thousands of websites and publishers.

Native Content Ads allow you to place your advert next to relevant editorial content, making Native Ads great for increasing consideration of your brand.

DOOH ads can bolster your paid advertising efforts by increasing awareness in targeted locations. Unlike traditional billboards, DOOH ads allow an extra level of trackability so you can understand the ROAS from the media spend.

Audio Ads allow you to place adverts on a series of audio platforms in order to immerse users in your brand and drive consideration.

Connected TV ads are a great alternative to traditional TV advertising and capture attention of users in the comfort of their own home as they browse shows/films from a variety of popular streaming channels.

Whether it’s a prominent banner ad appearing in a background of your audience’s favourite game, or a video in-app ad, in-game ads are great at getting in front of the right audience.

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Choosing The Right Programmatic Advertising Agency

Our commitment involves collaborating closely with you, harnessing the expertise of paid advertising to develop programmatic strategies that align precisely with your goals and yield tangible results. By merging your industry expertise with our digital advertising proficiency, we can achieve outstanding outcomes together.

Regarding our service offerings, we take pride in providing transparent and bespoke retainers tailored to your individual requirements. You’ll always have complete visibility into the campaigns we’re running (after all, it’s your ad spend), and we’ll never bind you to a fixed-length contract.

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We are more than just your advertising team.

We care about your success. Our team of experts are here to guide you through every step of your advertising journey to help reach your business goals.

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Programmatic FAQs

Programmatic Advertising is the buying of digital ad spaces through the use of software that allows extremely accurate targeting, and allows you to buy ad spaces across a variety of placements, channels and websites.

Where Display Ads usually use a single display network, such as Google Display Network (GDN), Programmatic Ads allow advertisers to place ads on a variety of different ad exchanges.

Display Ads also usually only feature in one format, ads on the side of website/editorial content, whereas Programmatic Ads feature in multiple formats and channels.

Due to the hyper-targeted nature of Programmatic Advertising, companies should generally invest more ad spend into Programmatic Advertising than they typically would with Display Advertising. During the discovery and onboarding phase, our team of skilled Paid Advertisers will suggest an ad spend that’s relevant to your goals, KPIs and audience size.

Tell us about your project

To find out more about our services and how we can help your business, please get in touch.

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