Google’s Panda algorithm was brought out to target sites with low quality content. Were you unlucky enough to be affected by this? Why was your site affected?

Cost Purchasing and running an in-house Exchange Server is a very expensive proposition, requiring a large capital investment for hardware, software and user licensing.

With such a large proportion (97%) of consumers searching online for businesses in their local area, Google+ Local’s power as an online marketing technique certainly shouldn’t be ignored by any local business.

The advent of instant, real-time customer feedback is something business owners are still getting used to. The anonymity of the internet can allow people to leave scolding reviews in the heat of the moment...

When approaching SEO, a fundamental aspect that you will want to consider is your linking strategy. A large part of this includes creating content that attracts quality inbound links.

Though many businesses focus their efforts on ranking high for short keyword terms in the hope of generating large amounts of traffic from popular search phrases - this is an ineffective strategy.

It’s taken a while but bloggers and internet marketers are finally starting to understand the value of email lists. Email lists are one of the most effective ways to continue a long term relationship with your clients...

When business owners consult SEO firms, one of the common questions that comes up is “How often should we blog?.”

SEO marketers can be an unstable bunch. With constant changes in Google, the SEO blogosphere often reacts like the stock market, over analysing and letting tips and trends run rampant.

Google Plus is well positioned to become a giant in the sphere within the next 24 months. From an SEO viewpoint, the strength of its brand name alone should warrant it a spot in your social media strategy.

With the changes in the way readers consume information and the latest Google algorithm, Hummingbird, a mobile strategy is becoming more and more important.

Whenever we use the Google search engine to look up a term, those search terms are reported to a destination site that monitors the traffic.