Online advertising may be the most prominent form of marketing at present, but that doesn’t mean offline and print advertising should be consigned to the realms of history along with those famously saccharine-sweet Pears Soap posters.

Websites come in all shapes and sizes and at Freebook Global Technologies, our web designers have seen it all. From garish gradients, to nasty-looking navigations, to copious amounts of content, we are no stranger to a website that has an acquired taste! Read on, and learn about the top 8 mistakes to avoid. 

In a world where almost all businesses have an online presence, it is hard to stand out from the crowd - not to mention have the peace of mind that your website is secure and your client's data is protected. Some of the main advantages of bespoke web design are a unique look, development and design team support and assistance, higher security, true scalability and the ability to integrate any online technology, and more!

User Experience (UX) is a set of design principles that make your interfaces more enjoyable to use and easier to navigate. The positive emotions consumers can experience as a direct result of good UX design can lead to multiple benefits including brand loyalty and conversions. But what is UX? How is it different to UI? And what are the basic 7 principles? Read this article to find out... 

It is highly likely that your website will be viewed on a mobile phone or other digital devices rather than a desktop. To ensure your website's user experience remains on point, no matter what screen size your audience uses, you will need a responsive web design. Keep reading to find out what responsive web design is, why it's important, how to design, develop and test it.

We all know that having a good website is paramount to stay competitive. However, creating a successful and innovative website that converts isn’t an easy task. This article will address 7 web design practices you should implement to increase your conversion rates. 

Matt Kerley is Freebook Global Technologies’s Business Development Executive and has a wealth of experience in meeting new clients and exploring the steps they need to take to improve their online presence based on the recommendations of our experienced team.

Do you know much about colours and how they are made through different techniques?

The difference between RGB, CMYK and Pantone colours can be quite substantial. Here is a quick overview of the different colour types and how best to use them ...what is the difference?

Improving Ecommerce UX design and development can be achieved in a variety of ways. This includes streamlining shopping carts, and ensuring there are quality logos and product descriptions in all the right places on the site.

Read more for some tips to help you improve the UX of your Ecommerce site in 2019!

The Pantone colour of the year is ‘living coral’. Colour is an essential part of a designer's toolkit, but how can we use colour, typography, graphics and photography to bring brands to life?

All too often, companies pay for a new website that looks amazing but isn’t designed with SEO in mind and therefore isn’t built with the right foundations to ensure it stands the test of time and performs online.