With the online market growing at the fastest pace we have seen in the years of the pandemic, many businesses are realising they are only as flexible and scalable as their website.
With millions of users across the UK now preferring online shopping to browsing on the high street, it's crucial to up your online game and ensure that you are not missing out by tying yourself to an off-the-shelf solution. So, with this in mind, why choose a bespoke website?
Starting from scratch with a custom website can be daunting when trying to put pen to paper to determine what you need. The possibilites are endless, and Freebook Global Technologies can help guide you through the process from the first design all the way through to live deployment!
When considering the goals and priorities for your new website, we recommend asking yourself the following questions to help springboard you onto the starting line:
By working with a web agency, you will benefit from years of experience in coding and website process handling. Web design and development teams will be able to analyse your existing website’s pain points and your users’ requirements to make recommendations on how to approach these.
With the correct technical know-how, you’ll gain valuable insight on how to make your next website meet your customers’ needs, upsell and meet your online goals to ensure your next site is a profitable one!
SEO is crucial to all websites; learning how to play the game (and winning!) when it comes to Google is essential for getting organic visitors to your site, and benefiting from the seemingly endless battle with every algorithm released.
Knowing how to implement SEO best practices and capitalising on them is essential to getting another step ahead of your competition.
With a custom-built website, you are able to pre-empt these measures and implement key features in your website’s backend that enable you to boost your content as much as possible. CMS systems like Joomla have many pre-built SEO measures that allow you to extend keywords and write meta descriptions to your content, whilst WordPress’ capabilities are extendable through the Yoast SEO plugin.
Many clients choose to develop custom areas into the backend of their new site before launch to boost their SEO value, particularly for service-based locations, which benefit from vying for keywords and targeting users via various search criteria, achieved by introducing custom development objects, such as geo-location, variable URLs and product prices.
Going bespoke opens up a whole new world of design possibilities like no other!
When it comes to creating an online brand presence, choosing custom is always wise; skipping an off-the-shelf solution and going to a design professional means that you will benefit from years of technical knowledge as well as industry-specialised creative input.
Designers not only help you to visualise the look of your website, but they are also crucial to helping you determine what your site needs to fulfil its purpose to your users; their unique insight means that they can recommend an arsenal of responsive and functional solutions to get your website meeting your technical goals and redefining yours customers’ experience.
At Freebook Global Technologies, we have been helping our clients learn what is important for their brand and users for over fifteen years. All of our web designers have a proficient understanding of user experience (UX) and conversion, helping you to make informed choices on the structure and style of your site.
Check out our latest creations from our web design and development specialists.
The decision to go bespoke grants you the power to make informed choices over the level of security your site will need. Whether you are running a small brochure site to boost your brand’s online presence or provide ecommerce solutions to your users, security is essential to not only protecting your brand’s perception, but also the data stored on your site.
At Freebook Global Technologies, we recommend and implement various measures to bolster your website’s security at a base level, providing firewalls, the ability to black and whitelist users and SSL delivery for all of our websites hosted with us. We also offer advanced technical and infrastructure services to increase your website’s security rating, ensuring you meet your industry’s compliance needs and GDPR, including security audits, penetration testing and custom AWS server hosting with bespoke security measures and permissions to make your site impenetrable.
We are also able to offer consultancy to help you determine the level of security you need to provide and meet your obligations, including PCI DSS compliance for ecommerce sites, ISO and cloud hosting consultancy.
Safeguarding your users’ data and confidence should always be a top priority, and we can make it easy to achieve.
Choosing a custom build means that you are able to control the direction of your website for years to come, whether that's enhancing your website’s functionality to benefit your users, or scaling your business to offer more products and services.
When you choose a bespoke website, you will have more options to extend your site’s capabilities and online infrastructure to match your needs, whether that is integrating with additional third-party services such as CRMs (CloudFlare, ZOHO, HubSpot), or developing custom software such as product calculators and quote tools to upsell to your users. The limits are endless and mean you’ll be grateful for a website that is scalable and flexible for the future to suit your businesses’ needs!
At Freebook Global Technologies we build websites with scalability in mind, tailored to your users and backend administrators. We also manage and maintain existing sites, keeping them up-to-date with the latest CMS updates and security releases, minimising risk to your users.
If you would like to discuss whether a bespoke website is right for your business, why not speak to our web design and development experts to start your online journey!
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