Video production isn’t one-size-fits-all. Different projects demand different styles and approaches, and no two videos are ever the same. Here's a deeper dive into the types of video production and what makes each unique:
Commercial videos are crafted with one main goal: selling a product or service. These include TV commercials, YouTube ads, and branded content on social media. They combine eye-catching visuals with persuasive storytelling, and often high impact music, to hook the audience and drive action. This type of video requires a clear understanding of the target audience and a strong marketing strategy to maximise on impact.
Example
Ramco Cars provide luxury experience driving days for audiences who want the chance to experience the cars of their dreams. Working with Freebook Global Technologies’s creative studio, cobolt, Ramco Cars gained a new high impact commercial video to help increase their brand awareness and marketing conversions.
Businesses often need videos for internal and external communication. Corporate videos include training modules, onboarding content, company culture highlights, and promotional materials for potential clients or investors. These productions focus on professionalism and clarity while reflecting the company’s brand and values.
Social media has become a dominant platform for video content, but it requires a unique approach. These videos are often shorter, designed to grab attention within seconds, and tailored to the platform's format, whether it’s Instagram Reels, TikTok, or LinkedIn posts. The style can range from casual and fun to polished and professional and hard-hitting, depending on the brand’s voice.
Example
Sussex Police were seeking a way to increase awareness of their StreetSafe app and increase in-app reports from communities in Chichester, Crawley, and Hastings. As part of this campaign, Freebook Global Technologies delivered a high impact social media video which gained 395,964 impressions and resulted in Sussex Police acquiring 13.2% of all StreetSafe reports nationally, across a total of 43 police forces.
From universities creating online courses to nonprofits explaining complex issues, educational video production makes learning engaging and accessible. These videos often include elements like animations, voiceovers, and interactive graphics to simplify and highlight key concepts. Businesses can also produce educational videos both for internal training purposes and to educate other professionals in their relevant sector, establishing their brand as a thought leader.
Example
Freebook Global Technologies are passionate about increasing awareness and understanding in business sectors about important issues including cybersecurity, data responsibility, and quality assurance. Through an ongoing series of educational video content, our experts speak directly to businesses, providing them with valuable insights and explanations on these key topics.
Documentary videos tell real-life stories, whether for entertainment, advocacy, or education. These productions often involve in-depth research, interviews, and hours of raw footage. While they require less scripting, they demand meticulous editing to shape the narrative effectively.
Covering live events like conferences, concerts, or weddings falls under event video production. The focus here is on capturing the energy and emotion of the moment, often with multi-camera setups to provide different perspectives. These videos can be live-streamed or edited into highlight reels.
Not all video production involves cameras. Animation and motion graphics videos rely on digital art to tell a story. These are often used for explainer videos, infographics, or creative ad campaigns. The style can range from sleek and modern to playful and colourful, depending on the message.
Example
Dream Doors are the UK’s number 1 kitchen makeover company. As part of a project to fully redesign their website and increase their digital marketing activities, Freebook Global Technologies’s animation team created a fully bespoke 3D animation video to show the process of upgrading to a Dream Doors kitchen. Since being published, this video has gained over a quarter of a million views on YouTube, helping to showcase Dream Doors’ unique proposition in a competitive sector.
In real estate, showcasing properties effectively can make or break a sale. Real estate videos highlight homes, commercial spaces, or developments through drone footage, walkthroughs, and engaging narration. They aim to bring properties to life for prospective buyers.
Product demonstration videos effectively showcase a product's features and benefits, helping audiences understand its value while building trust through visual proof. By addressing common questions and illustrating real-world applications, these videos simplify complex concepts, create emotional connections, and drive informed purchasing decisions.
Example
Coffee Direct are an online retailer selling some of the world’s best coffee beans to aficionados across the UK. With the goal of increasing their brand’s prominence on social media, Freebook Global Technologies created an extensive series of engaging presentation-style product demonstrations, covering their full range of over 100 different types of coffee. These videos resulted in over 12,000 new website users from social media, and over £50,000 worth of product purchases.
In a world where everyone has a camera in their pocket, you might wonder why professional video production is still important. Well-produced videos don’t just look better – they work better. They tell your story more effectively, keep viewers watching longer, and inspire them to act. Whether that action is making a purchase, sharing content, or learning something new, professional production makes a difference you can measure.
Ready to elevate your video content? Let's discuss how our professional video production services can transform your brand's story into compelling visual content that drives real results.
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