Blog

We are passionate about the work we do, which is why we regularly research and update our blog with original content to keep you updated with industry news.

Top 8 Most Common Web Design Mistakes (and how to fix them)

Friday, 30 June 2023 Becky Allenby , In: Design

Top 8 Most Common Web Design Mistakes (and how to fix them)

Websites come in all shapes and sizes and at Freebook Global Technologies, our web designers have seen it all. From garish gradients, to nasty-looking navigations, to copious amounts of content, we are no stranger to a website that has an acquired taste! Read on, and learn about the top 8 mistakes to avoid. 

Optimising Amazon Listings for Higher Rankings – 2023 Guide

Wednesday, 05 April 2023 Matt Davey , In: Digital Marketing

Optimising Amazon Listings for Higher Rankings – 2023 Guide

Having an optimised product listing is crucial for succeeding on Amazon. This involves tailoring every aspect of your listing, including images and copy, to align with Amazon's ranking factors. In this blog post, we'll explore some of the key factors that make a perfect Amazon listing.

What is the Metaverse?

Wednesday, 01 March 2023 Gretchen Stoll-Lysaght , In: Technical

What is the Metaverse?

Have you ever wondered what the 'metaverse' actually is? In this blog, we will explore the basics and give you the insight you need about the ins and outs of this emerging virtual experience. There's more to it than you may initially think.

How Accessible is Your Website?

Monday, 20 February 2023 , In: Development

How Accessible is Your Website?

Is your website, web application, software, mobile app, or digital product accessible for users with disabilities? In this blog, we will explore the importance of accessibility audits and how we perform an audit. We will also explain what steps we can do after the audit.

5 Myths in the IT Industry

Wednesday, 04 January 2023 Gretchen Stoll-Lysaght , In: Technical

5 Myths in the IT Industry

In this article, we bust some of the IT industry’s most persistent myths surrounding the nature of hardware, software and caring for your electronic devices. We’ll teach you the truths about some of the industry’s most common beliefs so that you’re in the know.

What are IP Look Up Tools?

Wednesday, 07 December 2022 Tara Sweeney , In: Digital Marketing

What are IP Look Up Tools?

In this blog, we break down what IP addresses are into easy-to-understand areas. We also explore various IP look-up tools, how they work and how valuable they are to add to your marketing and sales arsenal. Read our article to find out more.

Everything You Need to Know About the Facebook New Pages Experience

Friday, 25 November 2022 Charlotte Abrahams , In: Digital Marketing

Everything You Need to Know About the Facebook New Pages Experience

Social media platforms change constantly in order to provide a better user experience for people and businesses, and to keep up with competitor platforms. In November 2022, Meta announced that it would be rolling out the new Pages experience across Facebook and that the classic Pages experience would no longer be available. Read on to find out how you can make the most of the new Pages experience, before we say goodbye to classic Facebook pages once and for all... 

Facebook Advertising: What Changed in August 2022?

Thursday, 29 September 2022 Ben Sanders-Carr , In: Social Media

Facebook Advertising: What Changed in August 2022?

Social media platforms are constantly evolving. Keeping up with the curve is vital for your business to stay at the forefront and cut through the noise in the market and reach your valuable customers. In this blog post, we will cover the three changes that happened on Facebook in recent months that could impact how you advertise on the platform.

A Simple Guide to TikTok Advertising in 2022: From Advertising Guidelines to Building Ad Campaigns & Reporting

Tuesday, 03 May 2022 , In: Social Media

A Simple Guide to TikTok Advertising in 2022: From Advertising Guidelines to Building Ad Campaigns & Reporting

TikTok has quickly become one of the most popular short-form video sharing social media platforms in the world – especially among Generation Z audiences. This makes the platform the perfect place for B2C businesses specifically to advertise on. As TikTok is such a rapidly emerging space when it comes to advertising, we have collected the most important pieces of information for you to start advertising on TikTok.

Now’s the Time to Upgrade to Google Analytics 4

Friday, 29 April 2022 Callum Anderson , In: TechnicalDigital Marketing

Google Analytics 4

Back in October 2020, Google released its first highly anticipated decade-long upgrade of Google Analytics, entitled Google Analytics 4. At its core, it sees the amalgamation of two property types (Universal Analytics for measuring websites, and Google Analytics for mobile app activity) into one all-encompassing property type; Google Analytics 4 Properties.

World Tuberculosis Day 2022 - Invest & Save Lives

Tuesday, 22 March 2022 Hayley Clasby , In: Digital Health

World Tuberculosis Day 2022 - Invest & Save Lives

Each year, the World Health Organization (WHO) dedicates the 24th March to raise public awareness of Tuberculosis (TB). We discuss the global fight to end tuberculosis and how Freebook Global Technologies continue to actively support healthcare organisations, charities, and non-government agencies in the elimination of TB.

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