Earlier in the year, Meta redesigned Facebook's Pages experience in order to make the platfrom more user friendly. With the changes implemented, public figures, businesses and digital creators should be able to manage and update Pages in an easier and more effective way to help build Facebook communities, connect with their audience, manage their professional presence and reach objectives. The new Pages design is simple and intuitive, and it’s very easy to navigate between someone’s personal profile and public Page.
When a creator or business switches to the new Pages Experience, all of the content from their old Page and groups that their Page is an admin of, will straight away move to the new Page with their existing followers. If they have a blue verification badge that will be transferred too with the relevant insights from their posts and other content.
A big advantage of the new Pages experience is that it clearly separates personal profiles from Pages, so there is less risk of posting personal content on a public page, or vice-versa.
Just like the classic Pages, the new Page can be found by simply searching for your business in the search bar, and it might also appear in the menu as a suggested shortcut.
Facebook has introduced several new features in the past year to make the UX of the platform more advanced:
You can give Facebook access to people you trust to manage your new Page. This is similar to sharing admin access on classic Pages.
You can also give task access to people to manage your new Page with tools such as Ads Manager, Facebook Business Suite and Creator Studio. This is similar to assigning Page roles on classic Pages, such as editor, moderator, advertiser and analyst.
Previous admins on the Page will retain Facebook access and anyone who was not previously an admin or editor on the Page will have task access to the Page.
With admin access you will also have access to:
More importantly, Facebook has added new Page management features — like the ability to more clearly assign and manage admin access permissions based on specific tasks. For example, admins now will be able to grant varying levels of access to manage specific tasks including Insights, Ads, Content, and Community Activity & Messages. This will also ensure account safety and integrity. If you're granting task access to others, you can choose which features they can manage (e.g. ads, insights, or content).
It is possible that some of your stories might not move to your new Page, alongside some information from your classic Page, such as contact info or bio.
The messages and ads will migrate to your new Page, but they might be found in a different place.
If someone likes and follows your classic Page, they will continue to be a follower for the new Page and added to your total follower count. However, if someone likes your classic Page, but does not follow it, they will not transfer to your new Page as a follower.
Page likes will not be supported on your new Page, and Page like count will no longer be accessible.
Other Pages you followed will migrate to your new Page and you can see their updates in your News Feed.
Classic Page roles, such as moderator and editors, will not be available.
Publishing tools, such as scheduled posts will be lost, but you can schedule posts from Facebook Business Suite or Creator Studio. Cross-posting and scheduling posts are not available yet on new Pages but can be accessed through other tools. You can cross-post and schedule posts to your new Page from Facebook Business Suite and Creator Studio, as well as through third-party schedulign software.
Business features, such as jobs, appointments and offers won’t migrate.
Classic Page features, such as reviews, check-ins and Page templates will be lost.
From a desktop, you can access your new Page by clicking on your profile picture in the top right of the Facebook window. Then you have to select ‘Switch Profile’ and choose the new Page.
From a mobile, it is similar. Tap on your profile picture in the bottom right, then tap on the new Page.
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