If you've ever heard the phrase SEO while looking into your Digital Marketing strategy and are not completely sure what it is, then you have come to the right place. Our SEO expert, Matt is here to explain what SEO is and how it works to help improve your website's online visibility.

Freebook Global Technologies's SEO team keep up to date with all the latest algorithm updates made by Google. This includes the most recent link spam update from November. We explore the outcomes of this update and why it might have impacted your rankings.

In a world where almost all businesses have an online presence, it is hard to stand out from the crowd - not to mention have the peace of mind that your website is secure and your client's data is protected. Some of the main advantages of bespoke web design are a unique look, development and design team support and assistance, higher security, true scalability and the ability to integrate any online technology, and more!

The 8th of February is Safer Internet Day, and with people working a hybrid lifestyle of office and work from home in 2022, the key messages are essential.

Bidding on the most relevant and cost-effective keywords is one of the most important aspects of a successful Pay-Per-Click (PPC) campaign. This article will outline the steps you need to take to ensure you discover and use the most effective keywords to create a PPC campaign that will be seen by your ideal audience. 

All YouTube channels start from nothing, but how does it work that some of them become successful, while others don't? The simple answer is YouTube SEO and great content. But, creating only smashing content is not enough: you must optimise your videos in order for people to see them. We have collected 26 YouTube SEO tips and tricks for you to implement on your channel to rank higher on YouTube in 2022.

Cyber security is becoming a very hot topic, with several high profile breaches over the past few years; security has been pushed to the forefront of the agenda for many organisations. As the world is becoming more digitally connected, businesses and individuals are starting to feel the repercussions of failing to take the correct precautions against security threats online.

In the fight to come out top in local search results, optimising your Google Business Profile can improve your chances of appearing in Google’s Search results and across other Google products like Local Pack and Maps. Local searches are the largest form of search, so you should do everything you can to be as visible as possible.

Black Friday is one of the most important days in the calendar for all types of businesses when it comes to sales. Ensuring you have ticked every important box to achieve an effective marketing campaign can be easy to overlook. Luckily, we have prepared our five top tips in helping you boost your online success for this years 2021 Black Friday sales. 

User Experience (UX) is a set of design principles that make your interfaces more enjoyable to use and easier to navigate. The positive emotions consumers can experience as a direct result of good UX design can lead to multiple benefits including brand loyalty and conversions. But what is UX? How is it different to UI? And what are the basic 7 principles? Read this article to find out... 

Social media is constantly changing, and more updates continue to roll out on all platforms every year. We reviewed the major 2021 updates so far, and what they mean for social media marketing on Facebook, Instagram and Twitter.