Bidding on the most relevant and cost-effective keywords is one of the most important aspects of a successful Pay-Per-Click (PPC) campaign. This article will outline the steps you need to take to ensure you discover and use the most effective keywords to create a PPC campaign that will be seen by your ideal audience. 

In the fight to come out top in local search results, optimising your Google Business Profile can improve your chances of appearing in Google’s Search results and across other Google products like Local Pack and Maps. Local searches are the largest form of search, so you should do everything you can to be as visible as possible.

Black Friday is one of the most important days in the calendar for all types of businesses when it comes to sales. Ensuring you have ticked every important box to achieve an effective marketing campaign can be easy to overlook. Luckily, we have prepared our five top tips in helping you boost your online success for this years 2021 Black Friday sales. 

Building strong relationships with customers is a vital step for business growth and promotion. Building these relationships can be achieved with the right communication strategies using email marketing. There are several strategies and tactics for gaining trust and driving conversions through emails, such as delivering the value promised, providing quality content and avoiding long or too frequent emails. Keep reading to find out how to build lasting relationships with your customers using email marketing.

Please note: the Core Web Vitals update has been pushed back to June 2021

In May, Google announced one of their next ranking updates with the introduction of three Core Web Vitals, which focus on more page experience metrics than ever before. This update has been released far in advance and is set to come into force in May 2021. Find out more about the new Core Web Vitals and how the 2021 algorithm update will affect your site's ranking.

Building your backlink portfolio and improving your search engine rankings are two things that go hand in hand. Your aim is to gain valuable backlinks from trustworthy sites with high-authoritative domains that are relevant to your website. An outreach strategy can make or break a businesses' SEO efforts, which is why we have created the ultimate guide to formulating a winning outreaching plan. Keep reading to find out all the tactics and tips you'll need to know.  

In 2020, Apple announced a new iOS 14 App Tracking Transparency framework, requiring apps to show an opt-IN prompt. This will have implications on Facebook Ads and most likely cause disruptions to businesses that rely on personalised advertisement. 

2020 has come to an end, however, many of the digital marketing trends we watched ignite last year will continue to prosper in 2021. From inclusivity, interactive content and local SEO, to sustainability, this article will cover the upcoming trends for 2021, so that your business can stay on top of digital.

Social media platforms and how they are used are continually changing, making it difficult for businesses to keep up. The current loss of trust towards companies online has created a content format that encourages brand authenticity and audiences choose to interact with it more and more. 

There are always things you can learn from your competition, even if it's how not to do something. However, first of all you have to identify the correct competition. Keep reading to find out which companies to focus on and how to benefit from their online experience. 

With Christmas just around the corner, it's the best time to create a strong Christmas marketing campaign. Read our latest guide and implement the best marketing strategy tips to help your business stand out from the crowd during this festive season.