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Digital Marketing

Google to Launch Automated Call Extensions on Mobile Ads in February

Thursday, 12 January 2017 Adam Futcher , In: Digital Marketing

Google to Launch Automated Call Extensions on Mobile Ads in February

As of 6th February 2017, call extensions will be automatically generated and included in AdWords mobile ads if there is a prominent phone number featured on the landing page of the website.

Google Show Product Schema Rich Snippets in Image Search Results

Thursday, 15 December 2016 Dave Davies , In: Digital Marketing

Google Show Product Schema Rich Snippets in Image Search Results

Google Image Search is now supporting product schema markup in the mobile image search results, displaying rich snippets via product schema markup.

Facebook Launch Creative Hub to Help Marketers Get the Most from Ads

Thursday, 01 December 2016 Adam Futcher , In: Social MediaDigital Marketing

Facebook Launch Creative Hub to Help Marketers Get the Most from Ads

Facebook has launched a new online platform called Creative Hub, for marketers, brands or anyone else involved in the creation of Facebook and Instagram ads.

Google Starts Testing Mobile-First Index

Wednesday, 09 November 2016 Adam Futcher , In: Digital Marketing

Google Starts Testing Mobile-First Index

Google has announced that it has begun testing mobile-first indexing, using mobile content instead of desktop, to decide how to rank sites within search results.

Click-to-Message Extension Coming to Google AdWords Ads

Wednesday, 19 October 2016 Adam Futcher , In: Digital Marketing

Click-to-Message Extension Coming to Google AdWords Ads

Google AdWords’ new click-to-message mobile ad extensions will be rolling out globally over the next few weeks, allowing users to connect with advertisers via SMS text messaging.

Penguin 4.0 Has Begun Rolling out & Now Makes up Part of the Core Search Algorithm

Friday, 23 September 2016 Adam Futcher , In: Digital Marketing

Penguin 4.0 Has Begun Rolling out & Now Makes up Part of the Core Search Algorithm

Google have confirmed that Penguin 4.0 has begun rolling out today, nearly two years since the last update. It will now run in real-time as part of the core search algorithm.

Accelerated Mobile Pages (AMPs) Rollout in Google’s Organic Search Results

Thursday, 22 September 2016 Adam Futcher , In: Digital Marketing

Accelerated Mobile Pages (AMPs) Rollout in Google’s Organic Search Results

Google have begun a global rollout of Accelerated Mobile Pages (AMPs) within the mobile organic search results. Users will now start to see AMP results within the organic listings, labelled with the AMP tag.

LinkedIn Launches Content Search Feature on its Android & iOS Mobile Apps

Friday, 26 August 2016 Adam Futcher , In: Social MediaDigital Marketing

LinkedIn Launches Content Search Feature on its Android & iOS Mobile Apps

LinkedIn has updated its Android and iOS mobile apps with a new feature in the search tool. Users will now be able to search by topic and hashtags to find related content and professional knowledge...

Google Set to Penalise Websites with Intrusive Interstitials

Wednesday, 24 August 2016 Dave Davies , In: Digital Marketing

Google Set to Penalise Websites with Intrusive Interstitials

In a bid to further enhance mobile search experience, Google have announced that from 10th January 2017, they will begin to crack down on websites that use intrusive interstitials.

Verified Twitter Account Requests Now Available to Everyone

Monday, 01 August 2016 Sammy-Jo-Wilsher , In: Social MediaDigital Marketing

Verified Twitter Account Requests Now Available to Everyone

Twitter verification process is now open to all. The feature was previously used to identify high profile public figures and organisations.

Google AdWords Rolls Out Expanded Text Ads, Responsive Display Ads & Device Bid Adjustments

Wednesday, 27 July 2016 Adam Futcher , In: Digital Marketing

Google AdWords Rolls Out Expanded Text Ads, Responsive Display Ads & Device Bid Adjustments

Google have officially launched three new updates to Google AdWords as of 26th July 2016 – Expanded text ads, responsive display ads, and device bid adjustments.

What You Need to Know About Expanded Text Ads in Google AdWords

Thursday, 16 June 2016 Adam Futcher , In: Digital Marketing

What You Need to Know About Expanded Text Ads in Google AdWords

Google has recently announced a significant change to its AdWords ads, with the soon-to-be introduced Expanded Text Ads. In this article, we discuss what you need to know about the new ad format.

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