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Digital Marketing

Google’s New Ranking Signal - HTTPS

Wednesday, 13 August 2014 Michael Bunn , In: Digital Marketing

Google’s New Ranking Signal - HTTPS

Google have recently declared that a new ranking signal is being used in determining search engine results. Websites that make use of the secure HTTPS will receive a slight ranking boost.

The Use of “Barnacle SEO” for Small Business

Tuesday, 05 August 2014 Adam Futcher , In: Digital Marketing

The Use of “Barnacle SEO” for Small Business

The competition for top positions in search engine result pages is huge, with an abundance of companies fighting it out for those all-important first page listings.

Google Release Pigeon Local Search Algorithm Update

Friday, 01 August 2014 Michael Bunn , In: Digital Marketing

Google Release Pigeon Local Search Algorithm Update

Google recently released another update to their search algorithms, this time around the update is not focused on web spam as many previous updates such as Penguin and Panda have been but is focused on Local Search.

Outsourcing Your Social Media

Friday, 01 August 2014 Sammy-Jo-Wilsher , In: Social MediaDigital Marketing

Outsourcing Your Social Media

Owners of businesses will often find themselves giving hours and hours of their time carrying out jobs and tasks that could be simply assigned to others. Read to find out why outsourcing your social media is often the most cost and time-effective solution for business owners.

The Importance of Keeping Track of Your Backlink Profile

Wednesday, 30 July 2014 Michael Bunn , In: Digital Marketing

The Importance of Keeping Track of Your Backlink Profile

One of the most important parts of an SEO strategy is keeping close tabs on your backlink profile, monitoring and addressing any activity accordingly as it is spotted.

The Use of Supplementary Content on Your Website

Thursday, 24 July 2014 Adam Futcher , In: Digital Marketing

The Use of Supplementary Content on Your Website

Google has recently released a new edition of its Quality Ratings Guidelines, a totally rewritten manual that Google’s search result raters will be using when assessing the quality of sites in search results.

Negative SEO – Has It Become Easier to Harm Competitors in Search Results?

Wednesday, 23 July 2014 Adam Futcher , In: Digital Marketing

Negative SEO – Has It Become Easier to Harm Competitors in Search Results?

Negative SEO is a nasty tactic used by some to try and damage a competitor’s rankings and visibility in the search results pages.

Prominent SEO Developments in 2014

Tuesday, 01 July 2014 Michael Bunn , In: Digital Marketing

Prominent SEO Developments in 2014

As we know, Google are constantly updating their methods and making changes to the way in which their search algorithm brings up results in the search engine pages.

Google’s Matt Cutts on Smaller Sites Outranking Big Sites

Friday, 06 June 2014 Adam Futcher , In: Digital Marketing

Google’s Matt Cutts on Smaller Sites Outranking Big Sites

Occasionally we see small websites being able to outperform larger sites in Google search results pages. In Matt Cutts’ recent Webmaster Help video, he discusses the possible reasons...

Google Roll out New Panda 4.0 Update

Thursday, 22 May 2014 Michael Bunn , In: Digital Marketing

Google Roll out New Panda 4.0 Update

Google’s Panda algorithm is intended to help sites with original and quality content to achieve better search rankings, with those sites that contain poor value or spam-laden content losing out on top spots.

SEO - Focus On What It Earns, Not What It Costs

Friday, 09 May 2014 Michael Bunn , In: Digital Marketing

SEO - Focus On What It Earns, Not What It Costs

When it comes to making decisions, business owners will frequently look for the low cost solutions in order to save money in the short term. This same logic is often applied when choosing SEO...

Google Panda and the Importance of Quality Content

Friday, 02 May 2014 Adam Futcher , In: Digital Marketing

Google Panda and the Importance of Quality Content

Google’s Panda algorithm was brought out to target sites with low quality content. Were you unlucky enough to be affected by this? Why was your site affected?

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