An XML sitemap is a useful tool for SEO when used correctly. It acts as a map to all the important pages on a website, and helps guide the search engines to this content for indexing.

If you have an eCommerce website, then it is essential that you have a content marketing strategy in place to effectively promote your site. Content marketing is consistently found to offer the greatest return on investment and will support SEO, social reach and brand awareness. 

Are you getting enough traffic on your website? If you're struggling, make sure that you are meeting these essential criteria. You need to use HTTPS, optimise your site speed and become more mobile-friendly.

Google have updated their ‘Test My Site’ tool with a new set of features, telling you how much traffic you are losing due to mobile load time and how you compare to competitors.

HTTP status codes are an important part of SEO and should be understood in order to give your website the best chance of performing well in the search engines. This article acts as a guide to HTTP status codes.

Redirection will be required at some point throughout a website’s lifespan, and choosing the right kind is vital. This guide will take you through the different types of redirects and when to use them for your site.

Start writing blog posts as part of your content strategy. This guide will give you an idea of how to get started. It narrows the process in to 10 steps so that your business is able to produce interesting content.

Google have announced further updates to AdWords click-to-call ads. The new updates include account-level call extensions, new ad design, and more detailed reporting features.

Bing Ads has launched the option to exclude audiences from remarketing campaigns. If there are audiences that you don’t wish to advertise to, then displaying remarketing ads to them wouldn’t be worthwhile.

When used correctly, canonical tags can help improve the SEO of a website that contains duplicate content across multiple URLs. Read our guide to canonical tags to learn how to use them effectively.

We have compiled some great resources that you should consider using to help with your link building and brand awareness strategy in 2017.

Bing Ads has launched Automated Imports, allowing advertisers to easily sync campaigns across Google AdWords and Bing Ads accounts.