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Google have continuously worked towards encouraging a more secure web environment for users. One approach last year, was to bring in a small ranking boost...
Although social media signals are not direct ranking factors in determining organic listings in search engines, your SEO campaign can benefit from use of social media channels in the right way.
The use of blogging by businesses has become a vital way for gaining visibility online, and getting your brand out there. But blogging simply for the sake of blogging is not going to help drive traffic...
Contradicting the previous statements given by search giants Google, it would appear that updates to their Penguin and Panda algorithms are still being released manually...
Hashtags can be found all over social media platforms, and play an important role in generating increased traffic to social accounts. Thus, leading to greater exposure for your brand online.
Although PPC and SEO have many differences, both are forms of the same line of attack – search marketing. There are a number of benefits that come with running both SEO and PPC campaigns simultaneously.