Meet Charlotte_

Digital Content Strategy Manager at Freebook Global Technologies

Charlotte joined the digital marketing team in 2021, working predominantly in social media and content marketing. With a passion for organic social media, content writing, strategy and digital PR, Charlotte’s strength lies in combining creative ideas with strategic thinking.

With previous experience in film and photography, a master’s degree in digital marketing, and a CIM certificate in marketing and brand strategy, Charlotte has a wide range of skills that are put to use in multiple areas of the team. As the Digital Content Strategy Manager, Charlotte’s primary role involves overseeing the social and content teams, providing training and advice while working closely alongside them to deliver services to clients.

With a flair for coming up with creative and innovative campaign ideas, Charlotte uses her marketing knowledge and strategy skills to plan campaigns that aim to hit KPIs and client goals. Charlotte also enjoys researching content trends, keywords, and the latest social media tools that can be implemented in campaigns.

What are your favourite things about Freebook Global Technologies?

My favourite thing about Freebook Global Technologies is the people who work here. I find myself endlessly inspired and in admiration of the hard work and expert knowledge that surrounds me every day from people at every level within the company. The company culture and level of collaboration between different teams is also a huge thing I love about Freebook Global Technologies!

What does your Freebook Global Technologies role involve?

My role mostly involves working directly on clients' social media and content, whether that be creating social media graphics in photoshop, building social or content strategies, or writing content for a new website. As the Digital Content Strategy Manager, I also oversee the other members of the social and content teams, making sure they have all the support and tools they need for their own client work.

What would your dream project be?

I would love to work on a large social media campaign for a client that is either animal-related or rugby-related. I also absolutely love writing content and social strategies, so taking on a strategy for a high-profile client is something I would love to do!

What do you enjoy doing outside of work?

Outside of work I really enjoy watching and playing rugby. I’m a huge cinephile so I love watching (and re-watching) films and discovering new TV series! I play dungeons and dragons, and also enjoy painting miniature models – at heart I’m really a massive nerd!